Uchenna Uzo

Uchenna Uzo's research and consulting assignments span several industries focusing mainly on indigenous sales and marketing strategies, retailing and consumer behaviour trends in Africa.

Africa’s Goldmine: A guide to winning its Unstructured Markets

Africa’s Goldmine: A guide to winning its Unstructured Markets

Ready to skyrocket your business in Africa’s diverse markets? Discover the keys to winning over customers and dominating unstructured markets with Africa’s Goldmine a game-changing guide crafted to supercharge your business success! Author: Prof. Uchenna Uzo, Professor of Marketing, Academic Director, Africa Retail Academy, Lagos Business School.Expert Contributors: Marie Noelle Nguesan, Assante Tidiane, Baker Magunda, […]

Four Ways to Engage Africa’s Brand Haters Before They Ruin Your Business

Four Ways to Engage Africa’s Brand Haters Before They Ruin Your Business

It’s 8am on a Monday morning in Kampala, Uganda. You are peacefully reading tweets from your company’s twitter handle when you discover that a significant number of ferocious complainers have taken it upon themselves to boycott your brand after several years of patronage. The situation is puzzling because your company follows all the rules of […]

Three Ways Shoppers Can Increase their Bargain Satisfaction

Three Ways Shoppers Can Increase their Bargain Satisfaction

Marietta is a perfect example of a bargain hunter. She spends an incredible amount of time haggling for the best deals when choosing hotel rooms, picking up a taxi in the busy streets of Senegal and HR software applications for her small, medium-sized company. Despite her efforts, she doesn’t always get the best deals. She […]

Unlocking the Secrets of Emoji Marketing in Africa

Unlocking the Secrets of Emoji Marketing in Africa afritail

Emojis and GIFs fascinate me.  92% of the world’s online population uses 10 billion emojis each day. Emojis are pictural images that express thoughts, personalities, and emotions without words. One in every five tweets contains an emoji which has become one of the world’s fastest growing languages. A more amazing fact is that Africa leads […]

Why Africa’s Creative Consumers are Special- Three Engagement Strategies Marketers Cannot Ignore

Why Africa’s Creative Consumers are Special- Three Engagement Strategies Marketers Cannot Ignore Afritail consumer

No company likes consumers to mess around with their products and services, especially after the hard work of creating the offerings. Sales, Marketing, and business development executives in Africa expect to have traditional consumers who simply use and consume products and services as directed by the companies they represent. However, the reality in the world […]

Three Ways Your Route to Market Can Standout from Competition in Africa

Three Ways Your Route to Market Can Standout from Competition in Africa

Three Ways Your Route to Market Can Standout from Competition in Africa Bayo is a mobile POS agent patrolling the streets of Lagos, Nigeria. He wakes up at 5am, cleans up his motorbike and hits the busy streets of the city. His pocket is his cash vault while the POS machine rests on the base […]

How Digital Retailers Underestimate African Consumers- and What to Do About It

How Digital Retailers Underestimate African Consumers- and What to Do About It Retail

Benson manages an e-commerce platform selling pet accessories and men’s beauty products in South Africa focused on guiding shoppers to have a seamless purchase experience. Benson hardly gets some sleep at night. Although he focuses on selling African brands, he cannot explain why the traffic and visitor conversion on the platform is low and unpredictable. […]

Shopper Bargaining: More Popular than Football in Africa

Shopper Bargaining: More Popular than Football in Africa

Adam loves wristwatches and could not resist the temptation of buying a new wristwatch he saw with a street seller while driving in traffic in Lagos, Nigeria. Adam immediately removed his headphones and asked: how much is this, while pointing to one wristwatch. The vendor responded, Oga, I will give you for N5,000. Hearing this, […]

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