To Price Right in Africa, think, “Ecosystem”
August 5, 2022
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Blessing dreamed of owning her first iPhone on her 21st birthday. Wale, her boyfriend, took up the challenge to save enough money to buy her
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Category: Salespeople
Disrupting the Future of Marketing in Africa
July 1, 2022
No Comments
Tech is keeping marketing professionals all over the world on their toes and Africa is not left out. Startups are springing up everywhere on the
Integrating Africa’s Offline and Online Retail Channels
May 20, 2022
No Comments
If you are a business operator in Africa, COVID-19 has probably taught you that staying offline is not enough to entice more customers to purchase
Making Experiential Marketing Profitable for African Brands
April 22, 2022
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Experiential marketing is on fire all over the world. This type of marketing allows customers to directly use or interact with brands through experiences such
Selling in Africa’s Underserved Markets
April 8, 2022
No Comments
Nobody likes to be late to the party. Like Junichi, every wise salesperson wishes to catch the underserved customer before her competitor does so. Junichi
Seven Habits of Successful Sports Business Managers in Africa
October 29, 2021
No Comments
Sports shapes Africa’s social fabric and businesses on the continent are aware of that. The sports market continues to be the pretty bride for businesses
How to Succeed in Unstructured African Markets
October 5, 2021
1 Comment
Africa is the home of unstructured markets in the world. From Accra to Zanzibar, Gauteng to Lagos, you cannot travel up to three miles without
How to Profit in Africa from Selling Premium Brands in Small Quantities
September 28, 2021
No Comments
It’s becoming increasingly frustrating for managers, business owners and salespeople to manage premium brands in Africa. Staying premium is not cheap. Significant investments go into
The Delta Variant and Digital Marketing Campaign Success in Africa
August 3, 2021
2 Comments
Digital marketers are busier than before in Africa. The COVID-19 pandemic and the new Delta variant have created unprecedented opportunities for digital marketers but also
Three Ways Your Route to Market Can Standout from Competition in Africa
July 20, 2021
No Comments
Three Ways Your Route to Market Can Standout from Competition in Africa Bayo is a mobile POS agent patrolling the streets of Lagos, Nigeria. He
To Price Right in Africa, think, “Ecosystem”
August 5, 2022
No Comments
Blessing dreamed of owning her first iPhone on her 21st birthday. Wale, her boyfriend, took up the challenge to save enough money to buy her the birthday gift. On the morning of Blessing’s birthday, Wale went to a shop in
Disrupting the Future of Marketing in Africa
July 1, 2022
No Comments
Tech is keeping marketing professionals all over the world on their toes and Africa is not left out. Startups are springing up everywhere on the continent with Nigeria having a record number of 3,300 startups followed by South Africa (660)
Integrating Africa’s Offline and Online Retail Channels
May 20, 2022
No Comments
If you are a business operator in Africa, COVID-19 has probably taught you that staying offline is not enough to entice more customers to purchase your products and services within and outside the continent. Africa’s active e-commerce purchasers have grown
Making Experiential Marketing Profitable for African Brands
April 22, 2022
No Comments
Experiential marketing is on fire all over the world. This type of marketing allows customers to directly use or interact with brands through experiences such as online and offline events, sampling, contests, roadshows and sponsorships. The fire is seemingly spreading
Selling in Africa’s Underserved Markets
April 8, 2022
No Comments
Nobody likes to be late to the party. Like Junichi, every wise salesperson wishes to catch the underserved customer before her competitor does so. Junichi is a Tokyo based investor and marketing director for a solar power firm planning to
Seven Habits of Successful Sports Business Managers in Africa
October 29, 2021
No Comments
Sports shapes Africa’s social fabric and businesses on the continent are aware of that. The sports market continues to be the pretty bride for businesses searching for a suitable spouse. It is therefore not surprising that several businesses in Africa
How to Succeed in Unstructured African Markets
October 5, 2021
1 Comment
Africa is the home of unstructured markets in the world. From Accra to Zanzibar, Gauteng to Lagos, you cannot travel up to three miles without finding an informal sector business activity. Anyone serious about business on the continent knows the
How to Profit in Africa from Selling Premium Brands in Small Quantities
September 28, 2021
No Comments
It’s becoming increasingly frustrating for managers, business owners and salespeople to manage premium brands in Africa. Staying premium is not cheap. Significant investments go into delivering superior quality, exclusivity, and brand equity. Yet, African consumers continue to demand for premium
The Delta Variant and Digital Marketing Campaign Success in Africa
August 3, 2021
2 Comments
Digital marketers are busier than before in Africa. The COVID-19 pandemic and the new Delta variant have created unprecedented opportunities for digital marketers but also colossal failures. Consider the case of Nana who runs a unique cake store on a
Three Ways Your Route to Market Can Standout from Competition in Africa
July 20, 2021
No Comments
Three Ways Your Route to Market Can Standout from Competition in Africa Bayo is a mobile POS agent patrolling the streets of Lagos, Nigeria. He wakes up at 5am, cleans up his motorbike and hits the busy streets of the
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Get To Know Uchenna Uzo
Uchenna Uzo
Prof. Uchenna Uzo joined LBS in February 2002. He received his B.Sc and M.Sc in Sociology from the University of Lagos, and his Masters of Research in Management as well as Ph.D. in Management from the IESE Business School, Barcelona.
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