Category: Salespeople

Disrupting the Future of Marketing in Africa

Tech is keeping marketing professionals all over the world on their toes and Africa is not left out. Startups are springing up everywhere on the continent with Nigeria having a record number of 3,300 startups followed by South Africa (660)

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Selling in Africa’s Underserved Markets

Nobody likes to be late to the party. Like Junichi, every wise salesperson wishes to catch the underserved customer before her competitor does so.  Junichi is a Tokyo based investor and marketing director for a solar power firm planning to

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How to Succeed in Unstructured African Markets

Africa is the home of unstructured markets in the world. From Accra to Zanzibar, Gauteng to Lagos, you cannot travel up to three miles without finding an informal sector business activity. Anyone serious about business on the continent knows the

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Get To Know Uchenna Uzo

Uchenna Uzo

Dr Uchenna Uzo joined LBS in February 2002. He received his B.Sc and M.Sc in Sociology from the University of Lagos, and his Masters of Research in Management as well as Ph.D. in Management from the IESE Business School, Barcelona.

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