Giving insights on retailing, consumer behaviour and sales in Africa
Kemi, a 29-year-old project manager in Lagos, was halfway through her coffee break when an Instagram video showcasing a stylish handbag caught her attention. She
If 2025 taught African retailers anything, it’s that stability does not equal predictability. While headline inflation eased across many markets, consumers continued to face pressure,
Tunde, a 34-year-old trader in Lagos, embodies a paradox. Despite being well-educated and managing his business online, he still contributes weekly to an Ajo group
Saleh, a 25-year-old graduate from Nairobi, desperately needed a new smartphone. He explored every option to get the best value. He came across a well-known
Brand disloyalty is becoming the norm across consumer segments, product categories and geographies within Africa. In Nigeria alone, 7 in every 10 consumers switched brands
Gaining clients’ trust in Africa can be laborious, as most transactions occur offline through unofficial retail channels. Then generative AI appears, upending businesses and consumers
To contribute articles to Afritail, send us a request alongside the title of the blog post to articles@afritail.com
Have quick questions? Ask in the form below.
Afritail is an African-centered blog that exposes retailing insights, simple and complex marketing sales strategies, ideas on possible growth, and general consumer behavior.
To catch up on new publication and posts
Copyright Afritail © 2023 | Built By MIDA | All right reserved
