Giving insights on retailing, consumer behaviour and sales in Africa
If you are a business operator in Africa, COVID-19 has probably taught you that staying offline is not enough to entice more customers to purchase
Experiential marketing is on fire all over the world. This type of marketing allows customers to directly use or interact with brands through experiences such
Brief Description Africa has a mix of informal, hybrid and modern retailing formats which propel diverse career and business trajectories. The continent has a vast
Nobody likes to be late to the party. Like Junichi, every wise salesperson wishes to catch the underserved customer before her competitor does so. Junichi
Nana Yaa was the marketing director of Gambia’s newly launched digital and commercial bank. She had personally supervised the positioning of the corporate brand. The
It’s a Saturday night, and you’re scrolling through Instagram with the subconscious thought of purchasing some workout gear as you plan to start exercising in
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