Giving insights on retailing, consumer behaviour and sales in Africa
If you are a business operator in Africa, COVID-19 has probably taught you that staying offline is not enough to entice more customers to purchase
Experiential marketing is on fire all over the world. This type of marketing allows customers to directly use or interact with brands through experiences such
Brief Description Africa has a mix of informal, hybrid and modern retailing formats which propel diverse career and business trajectories. The continent has a vast
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Afritail is an African-centered blog that exposes retailing insights, simple and complex marketing sales strategies, ideas on possible growth, and general consumer behavior.
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