Giving insights on retailing, consumer behaviour and sales in Africa
Hello there, entrepreneurs and prospective investors for Africa! Let’s talk about brand disloyalty, which is fast becoming the standard. Yes, it is increasing globally, and
Consumers in Africa are becoming more erratic than ever. For instance, Igho, a 55-year-old Nigerian father of four, spends much of his airtime playing computer
It’s a turbulent time for African customers and even more challenging for owners and managers of retail-facing businesses. As consumer purchasing power drops, retail-facing companies
Blessing dreamed of owning her first iPhone on her 21st birthday. Wale, her boyfriend, took up the challenge to save enough money to buy her
Tech is keeping marketing professionals all over the world on their toes and Africa is not left out. Startups are springing up everywhere on the
If you are a business operator in Africa, COVID-19 has probably taught you that staying offline is not enough to entice more customers to purchase
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