Giving insights on retailing, consumer behaviour and sales in Africa
Nana Yaa was the marketing director of Gambia’s newly launched digital and commercial bank. She had personally supervised the positioning of the corporate brand. The
It’s a Saturday night, and you’re scrolling through Instagram with the subconscious thought of purchasing some workout gear as you plan to start exercising in
Every business, marketer or retailer wants to keep existing customers for as long as possible. Organizations invest significantly to increase the lifetime value of every
It’s 8am on a Monday morning in Kampala, Uganda. You are peacefully reading tweets from your company’s twitter handle when you discover that a significant
Sports shapes Africa’s social fabric and businesses on the continent are aware of that. The sports market continues to be the pretty bride for businesses
Nobody enjoys selling to faceless customers. Consider the story of a micro-finance bank in Tanzania. Eighty percent of the bank’s web visitors remain anonymous even
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