Digital marketers are busier than before in Africa. The COVID-19 pandemic and the new Delta variant have created unprecedented opportunities for digital marketers but also
No company likes consumers to mess around with their products and services, especially after the hard work of creating the offerings. Sales, Marketing, and business
Benson manages an e-commerce platform selling pet accessories and men’s beauty products in South Africa focused on guiding shoppers to have a seamless purchase experience.
Dr Uchenna Uzo joined LBS in February 2002. He received his B.Sc and M.Sc in Sociology from the University of Lagos, and his Masters of Research in Management as well as Ph.D. in Management from the IESE Business School, Barcelona.
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What's Afritail?
Afritail is an African-centered blog that exposes retailing insights, simple and complex marketing sales strategies, ideas on possible growth, and general consumer behavior.