It’s 8am on a Monday morning in Kampala, Uganda. You are peacefully reading tweets from your company’s twitter handle when you discover that a significant
Nobody enjoys selling to faceless customers. Consider the story of a micro-finance bank in Tanzania. Eighty percent of the bank’s web visitors remain anonymous even
The first time Marie Noelle went to Accra on a shopping trip, she was surprised to find several colors of buildings in the commercial district.
Marietta is a perfect example of a bargain hunter. She spends an incredible amount of time haggling for the best deals when choosing hotel rooms,
Emojis and GIFs fascinate me. 92% of the world’s online population uses 10 billion emojis each day. Emojis are pictural images that express thoughts, personalities,
Adam loves wristwatches and could not resist the temptation of buying a new wristwatch he saw with a street seller while driving in traffic in
It’s 8am on a Monday morning in Kampala, Uganda. You are peacefully reading tweets from your company’s twitter handle when you discover that a significant number of ferocious complainers have taken it upon themselves to boycott your brand after several
Nobody enjoys selling to faceless customers. Consider the story of a micro-finance bank in Tanzania. Eighty percent of the bank’s web visitors remain anonymous even after surfing the bank’s website without leaving personal information. The case is similar for a
The first time Marie Noelle went to Accra on a shopping trip, she was surprised to find several colors of buildings in the commercial district. The colors included yellow, orange, and green. She cringed as she muttered, “these colors are
Marietta is a perfect example of a bargain hunter. She spends an incredible amount of time haggling for the best deals when choosing hotel rooms, picking up a taxi in the busy streets of Senegal and HR software applications for
Emojis and GIFs fascinate me. 92% of the world’s online population uses 10 billion emojis each day. Emojis are pictural images that express thoughts, personalities, and emotions without words. One in every five tweets contains an emoji which has become
Adam loves wristwatches and could not resist the temptation of buying a new wristwatch he saw with a street seller while driving in traffic in Lagos, Nigeria. Adam immediately removed his headphones and asked: how much is this, while pointing
Every business, marketer or retailer wants to keep existing customers for
Sports shapes Africa’s social fabric and businesses on the continent are
Africa is the home of unstructured markets in the world. From
It’s becoming increasingly frustrating for managers, business owners and salespeople to
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