Category: Shopper behaviour

Maximizing the Value of Africa’s Anonymous Customers

Nobody enjoys selling to faceless customers. Consider the story of a micro-finance bank in Tanzania. Eighty percent of the bank’s web visitors remain anonymous even after surfing the bank’s website without leaving personal information. The case is similar for a

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Unlocking the Secrets of Emoji Marketing in Africa

Emojis and GIFs fascinate me.  92% of the world’s online population uses 10 billion emojis each day. Emojis are pictural images that express thoughts, personalities, and emotions without words. One in every five tweets contains an emoji which has become

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Get To Know Uchenna Uzo

Uchenna Uzo

Dr Uchenna Uzo joined LBS in February 2002. He received his B.Sc and M.Sc in Sociology from the University of Lagos, and his Masters of Research in Management as well as Ph.D. in Management from the IESE Business School, Barcelona.

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