To Price Right in Africa, think, “Ecosystem”
August 5, 2022
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Blessing dreamed of owning her first iPhone on her 21st birthday. Wale, her boyfriend, took up the challenge to save enough money to buy her
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Category: Shopper behaviour
Doing Influencer Marketing Right in Africa
February 24, 2022
No Comments
It’s a Saturday night, and you’re scrolling through Instagram with the subconscious thought of purchasing some workout gear as you plan to start exercising in
Four Ways to Engage Africa’s Brand Haters Before They Ruin Your Business
November 26, 2021
No Comments
It’s 8am on a Monday morning in Kampala, Uganda. You are peacefully reading tweets from your company’s twitter handle when you discover that a significant
Maximizing the Value of Africa’s Anonymous Customers
October 15, 2021
No Comments
Nobody enjoys selling to faceless customers. Consider the story of a micro-finance bank in Tanzania. Eighty percent of the bank’s web visitors remain anonymous even
A Tale of Two Regions: What Colors Say about Francophone and Anglophone African Buyers
September 14, 2021
1 Comment
The first time Marie Noelle went to Accra on a shopping trip, she was surprised to find several colors of buildings in the commercial district.
Three Ways Shoppers Can Increase their Bargain Satisfaction
September 7, 2021
No Comments
Marietta is a perfect example of a bargain hunter. She spends an incredible amount of time haggling for the best deals when choosing hotel rooms,
Unlocking the Secrets of Emoji Marketing in Africa
August 31, 2021
No Comments
Emojis and GIFs fascinate me. 92% of the world’s online population uses 10 billion emojis each day. Emojis are pictural images that express thoughts, personalities,
Shopper Bargaining: More Popular than Football in Africa
July 6, 2021
2 Comments
Adam loves wristwatches and could not resist the temptation of buying a new wristwatch he saw with a street seller while driving in traffic in
To Price Right in Africa, think, “Ecosystem”
August 5, 2022
No Comments
Blessing dreamed of owning her first iPhone on her 21st birthday. Wale, her boyfriend, took up the challenge to save enough money to buy her the birthday gift. On the morning of Blessing’s birthday, Wale went to a shop in
Doing Influencer Marketing Right in Africa
February 24, 2022
No Comments
It’s a Saturday night, and you’re scrolling through Instagram with the subconscious thought of purchasing some workout gear as you plan to start exercising in the coming week. Then you stumble upon a post made by one of the famous
Four Ways to Engage Africa’s Brand Haters Before They Ruin Your Business
November 26, 2021
No Comments
It’s 8am on a Monday morning in Kampala, Uganda. You are peacefully reading tweets from your company’s twitter handle when you discover that a significant number of ferocious complainers have taken it upon themselves to boycott your brand after several
Maximizing the Value of Africa’s Anonymous Customers
October 15, 2021
No Comments
Nobody enjoys selling to faceless customers. Consider the story of a micro-finance bank in Tanzania. Eighty percent of the bank’s web visitors remain anonymous even after surfing the bank’s website without leaving personal information. The case is similar for a
A Tale of Two Regions: What Colors Say about Francophone and Anglophone African Buyers
September 14, 2021
1 Comment
The first time Marie Noelle went to Accra on a shopping trip, she was surprised to find several colors of buildings in the commercial district. The colors included yellow, orange, and green. She cringed as she muttered, “these colors are
Three Ways Shoppers Can Increase their Bargain Satisfaction
September 7, 2021
No Comments
Marietta is a perfect example of a bargain hunter. She spends an incredible amount of time haggling for the best deals when choosing hotel rooms, picking up a taxi in the busy streets of Senegal and HR software applications for
Unlocking the Secrets of Emoji Marketing in Africa
August 31, 2021
No Comments
Emojis and GIFs fascinate me. 92% of the world’s online population uses 10 billion emojis each day. Emojis are pictural images that express thoughts, personalities, and emotions without words. One in every five tweets contains an emoji which has become
Shopper Bargaining: More Popular than Football in Africa
July 6, 2021
2 Comments
Adam loves wristwatches and could not resist the temptation of buying a new wristwatch he saw with a street seller while driving in traffic in Lagos, Nigeria. Adam immediately removed his headphones and asked: how much is this, while pointing
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