Category: Shopper behaviour

Uncovering How AI Can Help or Hurt African Consumer Trust

Gaining clients’ trust in Africa can be laborious, as most transactions occur offline through unofficial retail channels. Then generative AI appears, upending businesses and consumers worldwide. The critical question that every business owner in Africa is wondering is how generative

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How to Retain Africa’s Customers in Retail

It’s a turbulent time for African customers and even more challenging for owners and managers of retail-facing businesses. As consumer purchasing power drops, retail-facing companies in Africa continue to cut or use the same budget to promote various products and

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Doing Influencer Marketing Right in Africa

It’s a Saturday night, and you’re scrolling through Instagram with the subconscious thought of purchasing some workout gear as you plan to start exercising in the coming week. Then you stumble upon a post made by one of the famous

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Maximizing the Value of Africa’s Anonymous Customers

Nobody enjoys selling to faceless customers. Consider the story of a micro-finance bank in Tanzania. Eighty percent of the bank’s web visitors remain anonymous even after surfing the bank’s website without leaving personal information. The case is similar for a

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Get To Know Uchenna Uzo

Uchenna Uzo

Prof. Uchenna Uzo joined LBS in February 2002. He received his B.Sc and M.Sc in Sociology from the University of Lagos, and his Masters of Research in Management as well as Ph.D. in Management from the IESE Business School, Barcelona.

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