Hello there, entrepreneurs and prospective investors for Africa! Let’s talk about brand disloyalty, which is fast becoming the standard. Yes, it is increasing globally, and
Consumers in Africa are becoming more erratic than ever. For instance, Igho, a 55-year-old Nigerian father of four, spends much of his airtime playing computer
It’s a turbulent time for African customers and even more challenging for owners and managers of retail-facing businesses. As consumer purchasing power drops, retail-facing companies
Blessing dreamed of owning her first iPhone on her 21st birthday. Wale, her boyfriend, took up the challenge to save enough money to buy her
It’s a Saturday night, and you’re scrolling through Instagram with the subconscious thought of purchasing some workout gear as you plan to start exercising in
It’s 8am on a Monday morning in Kampala, Uganda. You are peacefully reading tweets from your company’s twitter handle when you discover that a significant
Nobody enjoys selling to faceless customers. Consider the story of a micro-finance bank in Tanzania. Eighty percent of the bank’s web visitors remain anonymous even
The first time Marie Noelle went to Accra on a shopping trip, she was surprised to find several colors of buildings in the commercial district.
Marietta is a perfect example of a bargain hunter. She spends an incredible amount of time haggling for the best deals when choosing hotel rooms,
Emojis and GIFs fascinate me. 92% of the world’s online population uses 10 billion emojis each day. Emojis are pictural images that express thoughts, personalities,
Hello there, entrepreneurs and prospective investors for Africa! Let’s talk about brand disloyalty, which is fast becoming the standard. Yes, it is increasing globally, and what’s more? Africa is no different! With 45% of customers eager to swap brands at
Consumers in Africa are becoming more erratic than ever. For instance, Igho, a 55-year-old Nigerian father of four, spends much of his airtime playing computer games for young children. This new customer group, which MTN Nigeria has affectionately dubbed “kid-adults,”
It’s a turbulent time for African customers and even more challenging for owners and managers of retail-facing businesses. As consumer purchasing power drops, retail-facing companies in Africa continue to cut or use the same budget to promote various products and
Blessing dreamed of owning her first iPhone on her 21st birthday. Wale, her boyfriend, took up the challenge to save enough money to buy her the birthday gift. On the morning of Blessing’s birthday, Wale went to a shop in
It’s a Saturday night, and you’re scrolling through Instagram with the subconscious thought of purchasing some workout gear as you plan to start exercising in the coming week. Then you stumble upon a post made by one of the famous
It’s 8am on a Monday morning in Kampala, Uganda. You are peacefully reading tweets from your company’s twitter handle when you discover that a significant number of ferocious complainers have taken it upon themselves to boycott your brand after several
Nobody enjoys selling to faceless customers. Consider the story of a micro-finance bank in Tanzania. Eighty percent of the bank’s web visitors remain anonymous even after surfing the bank’s website without leaving personal information. The case is similar for a
The first time Marie Noelle went to Accra on a shopping trip, she was surprised to find several colors of buildings in the commercial district. The colors included yellow, orange, and green. She cringed as she muttered, “these colors are
Marietta is a perfect example of a bargain hunter. She spends an incredible amount of time haggling for the best deals when choosing hotel rooms, picking up a taxi in the busy streets of Senegal and HR software applications for
Emojis and GIFs fascinate me. 92% of the world’s online population uses 10 billion emojis each day. Emojis are pictural images that express thoughts, personalities, and emotions without words. One in every five tweets contains an emoji which has become
Tech is keeping marketing professionals all over the world on their
If you are a business operator in Africa, COVID-19 has probably
Experiential marketing is on fire all over the world. This type
Brief Description Africa has a mix of informal, hybrid and modern
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