Ready to skyrocket your business in Africa’s diverse markets? Discover the keys to winning over customers and dominating unstructured markets with Africa’s Goldmine a game-changing guide crafted to supercharge your business success!
Author: Prof. Uchenna Uzo, Professor of Marketing, Academic Director, Africa Retail Academy, Lagos Business School.
Expert Contributors: Marie Noelle Nguesan, Assante Tidiane, Baker Magunda, Lampe Omoyele, Rolayo Williams Lassebikan, Feyi Olubodun, Joseph Adetunji Adeyemi, Temitope Orilua, Elo Umeh.
Why This Book Is Your Winning Ticket
- Boost Your Sales
Uncover the strategies that successful businesses use to thrive in Africa’s vibrant markets. Learn from industry experts who share their insider tips and tricks, giving you a competitive edge.
- Decode Customer Behavior
Understand the buying habits unique to Africa. From the art of shopper bargaining to the power of colours in influencing purchasing decisions, this book unveils the secret code behind consumer behaviour.
- Transform Challenges into Opportunities
Discover how to turn brand haters into your most passionate advocates and capitalize on selling premium brands in smaller quantities. Learn to tap into the potential of anonymous customers and creative consumers.
The audiobook for Africa’s Goldmine is now available for you to listen to on the go.
Join the Success Story
Whether you’re a business owner, marketer, or entrepreneur looking to conquer new markets, Africa’s Goldmine equips you with practical strategies that deliver results.
Experience the transformation and join the league of successful businesses already benefitting from the goldmine that is Africa’s unstructured markets.
Ready to unlock your success? Get your copy of Africa’s Goldmine now and witness your business flourish in Africa’s dynamic markets!
Available here
Testimonials from Experts
About the Author
Prof. Uchenna Uzo holds a B.Sc and M.Sc in Sociology from the University of Lagos, and a Masters of Research in Management as well as a PhD in Management from the IESE Business School, Barcelona.
He is a member and reviewer of the Academy of Management and also a research fellow of the Scandinavian Consortium for Organisational Research (SCANCOR). He is an active member of the European Group of Organisational Studies (EGOS) and the American Marketing Association. He also served as a visiting research scholar to Stanford University, USA.
He is currently the Faculty Director at Lagos Business School and teaches courses in Marketing Management, Personal selling, Sales and Channel management. His research and consulting assignments span several industries focusing mainly on retail marketing management, sales and distribution channel management.
He currently sits on the board of a retail marketing company and is the author of several business case studies and book chapters. His academic articles have been published in the Strategic Entrepreneurship Journal and the Journal of Personal Selling and Sales Management. His case won the 2013 EFMD Case Writing Competition in the “African Business Cases” category. He is currently a member of the Management Board of the Lagos Business School.
