Giving insights on retailing, consumer behaviour and sales in Africa
The first time Marie Noelle went to Accra on a shopping trip, she was surprised to find several colors of buildings in the commercial district.
Marietta is a perfect example of a bargain hunter. She spends an incredible amount of time haggling for the best deals when choosing hotel rooms,
Emojis and GIFs fascinate me. 92% of the world’s online population uses 10 billion emojis each day. Emojis are pictural images that express thoughts, personalities,
It’s a hard time for the African consumer and an even harder time for retailers and small business owners. The last 18 months have seen
Every marketer aspires to control the consumer’s future. Yet, one thing we have learned from the COVID-19 pandemic is that the change we thought we
Henry Ford once said that stopping advertising to save money is like stopping your watch to save time. There is no better time to ask
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