Giving insights on retailing, consumer behaviour and sales in Africa
Experiential marketing is on fire all over the world. This type of marketing allows customers to directly use or interact with brands through experiences such
Brief Description Africa has a mix of informal, hybrid and modern retailing formats which propel diverse career and business trajectories. The continent has a vast
Nobody likes to be late to the party. Like Junichi, every wise salesperson wishes to catch the underserved customer before her competitor does so. Junichi
Nana Yaa was the marketing director of Gambia’s newly launched digital and commercial bank. She had personally supervised the positioning of the corporate brand. The
It’s a Saturday night, and you’re scrolling through Instagram with the subconscious thought of purchasing some workout gear as you plan to start exercising in
Every business, marketer or retailer wants to keep existing customers for as long as possible. Organizations invest significantly to increase the lifetime value of every
To contribute articles to Afritail, send us a request alongside the title of the blog post to articles@afritail.com
Have quick questions? Ask in the form below.
Afritail is an African-centered blog that exposes retailing insights, simple and complex marketing sales strategies, ideas on possible growth, and general consumer behavior.
To catch up on new publication and posts
Copyright Afritail © 2023 | Built By MIDA | All right reserved
