Every marketer aspires to control the consumer’s future. Yet, one thing we have learned from the COVID-19 pandemic is that the change we thought we
Henry Ford once said that stopping advertising to save money is like stopping your watch to save time. There is no better time to ask
No company likes consumers to mess around with their products and services, especially after the hard work of creating the offerings. Sales, Marketing, and business
Benson manages an e-commerce platform selling pet accessories and men’s beauty products in South Africa focused on guiding shoppers to have a seamless purchase experience.
Every marketer aspires to control the consumer’s future. Yet, one thing we have learned from the COVID-19 pandemic is that the change we thought we had years to prepare for can happeninstantaneously. One sharp effect of the pandemic has been
Henry Ford once said that stopping advertising to save money is like stopping your watch to save time. There is no better time to ask whether he would say the same if he lived in today’s world. Brand managers, marketers,
No company likes consumers to mess around with their products and services, especially after the hard work of creating the offerings. Sales, Marketing, and business development executives in Africa expect to have traditional consumers who simply use and consume products
Benson manages an e-commerce platform selling pet accessories and men’s beauty products in South Africa focused on guiding shoppers to have a seamless purchase experience. Benson hardly gets some sleep at night. Although he focuses on selling African brands, he
It’s 8am on a Monday morning in Kampala, Uganda. You are
Sports shapes Africa’s social fabric and businesses on the continent are
Nobody enjoys selling to faceless customers. Consider the story of a
Africa is the home of unstructured markets in the world. From
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