Every marketer aspires to control the consumer’s future. Yet, one thing we have learned from the COVID-19 pandemic is that the change we thought we
Henry Ford once said that stopping advertising to save money is like stopping your watch to save time. There is no better time to ask
No company likes consumers to mess around with their products and services, especially after the hard work of creating the offerings. Sales, Marketing, and business
Benson manages an e-commerce platform selling pet accessories and men’s beauty products in South Africa focused on guiding shoppers to have a seamless purchase experience.
Every marketer aspires to control the consumer’s future. Yet, one thing we have learned from the COVID-19 pandemic is that the change we thought we had years to prepare for can happeninstantaneously. One sharp effect of the pandemic has been
Henry Ford once said that stopping advertising to save money is like stopping your watch to save time. There is no better time to ask whether he would say the same if he lived in today’s world. Brand managers, marketers,
No company likes consumers to mess around with their products and services, especially after the hard work of creating the offerings. Sales, Marketing, and business development executives in Africa expect to have traditional consumers who simply use and consume products
Benson manages an e-commerce platform selling pet accessories and men’s beauty products in South Africa focused on guiding shoppers to have a seamless purchase experience. Benson hardly gets some sleep at night. Although he focuses on selling African brands, he
Experiential marketing is on fire all over the world. This type
Brief Description Africa has a mix of informal, hybrid and modern
Nobody likes to be late to the party. Like Junichi, every
Nana Yaa was the marketing director of Gambia’s newly launched digital
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