Giving insights on retailing, consumer behaviour and sales in Africa
Every marketer aspires to control the consumer’s future. Yet, one thing we have learned from the COVID-19 pandemic is that the change we thought we
Henry Ford once said that stopping advertising to save money is like stopping your watch to save time. There is no better time to ask
Digital marketers are busier than before in Africa. The COVID-19 pandemic and the new Delta variant have created unprecedented opportunities for digital marketers but also
No company likes consumers to mess around with their products and services, especially after the hard work of creating the offerings. Sales, Marketing, and business
Three Ways Your Route to Market Can Standout from Competition in Africa Bayo is a mobile POS agent patrolling the streets of Lagos, Nigeria. He
Benson manages an e-commerce platform selling pet accessories and men’s beauty products in South Africa focused on guiding shoppers to have a seamless purchase experience.
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