Giving insights on retailing, consumer behaviour and sales in Africa
Africa is the home of unstructured markets in the world. From Accra to Zanzibar, Gauteng to Lagos, you cannot travel up to three miles without
It’s becoming increasingly frustrating for managers, business owners and salespeople to manage premium brands in Africa. Staying premium is not cheap. Significant investments go into
Retail investors, entrepreneurs and channel partners of retailers in Africa often wonder how to spot and manage the right talent for their retail businesses. They
The first time Marie Noelle went to Accra on a shopping trip, she was surprised to find several colors of buildings in the commercial district.
Marietta is a perfect example of a bargain hunter. She spends an incredible amount of time haggling for the best deals when choosing hotel rooms,
Emojis and GIFs fascinate me. 92% of the world’s online population uses 10 billion emojis each day. Emojis are pictural images that express thoughts, personalities,
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