Saleh, a 25-year-old graduate from Nairobi, desperately needed a new smartphone. He explored every option to get the best value. He came across a well-known
Brand disloyalty is becoming the norm across consumer segments, product categories and geographies within Africa. In Nigeria alone, 7 in every 10 consumers switched brands
Gaining clients’ trust in Africa can be laborious, as most transactions occur offline through unofficial retail channels. Then generative AI appears, upending businesses and consumers
Hello there, entrepreneurs and prospective investors for Africa! Let’s talk about brand disloyalty, which is fast becoming the standard. Yes, it is increasing globally, and
Consumers in Africa are becoming more erratic than ever. For instance, Igho, a 55-year-old Nigerian father of four, spends much of his airtime playing computer
It’s a turbulent time for African customers and even more challenging for owners and managers of retail-facing businesses. As consumer purchasing power drops, retail-facing companies
Blessing dreamed of owning her first iPhone on her 21st birthday. Wale, her boyfriend, took up the challenge to save enough money to buy her
It’s a Saturday night, and you’re scrolling through Instagram with the subconscious thought of purchasing some workout gear as you plan to start exercising in
It’s 8am on a Monday morning in Kampala, Uganda. You are peacefully reading tweets from your company’s twitter handle when you discover that a significant
Nobody enjoys selling to faceless customers. Consider the story of a micro-finance bank in Tanzania. Eighty percent of the bank’s web visitors remain anonymous even
Saleh, a 25-year-old graduate from Nairobi, desperately needed a new smartphone. He explored every option to get the best value. He came across a well-known African e-commerce brand offering a “Buy Now Pay Later (BNPL) plan, requiring a 20% upfront
Brand disloyalty is becoming the norm across consumer segments, product categories and geographies within Africa. In Nigeria alone, 7 in every 10 consumers switched brands in 2024 owing to price increases. Yet, brands continue to have high growth aspirations for
Gaining clients’ trust in Africa can be laborious, as most transactions occur offline through unofficial retail channels. Then generative AI appears, upending businesses and consumers worldwide. The critical question that every business owner in Africa is wondering is how generative
Hello there, entrepreneurs and prospective investors for Africa! Let’s talk about brand disloyalty, which is fast becoming the standard. Yes, it is increasing globally, and what’s more? Africa is no different! With 45% of customers eager to swap brands at
Consumers in Africa are becoming more erratic than ever. For instance, Igho, a 55-year-old Nigerian father of four, spends much of his airtime playing computer games for young children. This new customer group, which MTN Nigeria has affectionately dubbed “kid-adults,”
It’s a turbulent time for African customers and even more challenging for owners and managers of retail-facing businesses. As consumer purchasing power drops, retail-facing companies in Africa continue to cut or use the same budget to promote various products and
Blessing dreamed of owning her first iPhone on her 21st birthday. Wale, her boyfriend, took up the challenge to save enough money to buy her the birthday gift. On the morning of Blessing’s birthday, Wale went to a shop in
It’s a Saturday night, and you’re scrolling through Instagram with the subconscious thought of purchasing some workout gear as you plan to start exercising in the coming week. Then you stumble upon a post made by one of the famous
It’s 8am on a Monday morning in Kampala, Uganda. You are peacefully reading tweets from your company’s twitter handle when you discover that a significant number of ferocious complainers have taken it upon themselves to boycott your brand after several
Nobody enjoys selling to faceless customers. Consider the story of a micro-finance bank in Tanzania. Eighty percent of the bank’s web visitors remain anonymous even after surfing the bank’s website without leaving personal information. The case is similar for a
Ready to skyrocket your business in Africa’s diverse markets? Discover the
Tech is keeping marketing professionals all over the world on their
If you are a business operator in Africa, COVID-19 has probably
Experiential marketing is on fire all over the world. This type
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