Giving insights on retailing, consumer behaviour and sales in Africa
Brief Description Africa has a mix of informal, hybrid and modern retailing formats which propel diverse career and business trajectories. The continent has a vast
Nobody likes to be late to the party. Like Junichi, every wise salesperson wishes to catch the underserved customer before her competitor does so. Junichi
Nana Yaa was the marketing director of Gambia’s newly launched digital and commercial bank. She had personally supervised the positioning of the corporate brand. The
It’s a Saturday night, and you’re scrolling through Instagram with the subconscious thought of purchasing some workout gear as you plan to start exercising in
Every business, marketer or retailer wants to keep existing customers for as long as possible. Organizations invest significantly to increase the lifetime value of every
It’s 8am on a Monday morning in Kampala, Uganda. You are peacefully reading tweets from your company’s twitter handle when you discover that a significant
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