Digital marketers are busier than before in Africa. The COVID-19 pandemic and the new Delta variant have created unprecedented opportunities for digital marketers but also
Three Ways Your Route to Market Can Standout from Competition in Africa Bayo is a mobile POS agent patrolling the streets of Lagos, Nigeria. He
Digital marketers are busier than before in Africa. The COVID-19 pandemic and the new Delta variant have created unprecedented opportunities for digital marketers but also colossal failures. Consider the case of Nana who runs a unique cake store on a
Three Ways Your Route to Market Can Standout from Competition in Africa Bayo is a mobile POS agent patrolling the streets of Lagos, Nigeria. He wakes up at 5am, cleans up his motorbike and hits the busy streets of the
Tunde, a 34-year-old trader in Lagos, embodies a paradox. Despite being
Saleh, a 25-year-old graduate from Nairobi, desperately needed a new smartphone.
Brand disloyalty is becoming the norm across consumer segments, product categories
Gaining clients’ trust in Africa can be laborious, as most transactions
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