Brand disloyalty is becoming the norm across consumer segments, product categories and geographies within Africa. In Nigeria alone, 7 in every 10 consumers switched brands
Consumers in Africa are becoming more erratic than ever. For instance, Igho, a 55-year-old Nigerian father of four, spends much of his airtime playing computer
It’s a turbulent time for African customers and even more challenging for owners and managers of retail-facing businesses. As consumer purchasing power drops, retail-facing companies
Blessing dreamed of owning her first iPhone on her 21st birthday. Wale, her boyfriend, took up the challenge to save enough money to buy her
Tech is keeping marketing professionals all over the world on their toes and Africa is not left out. Startups are springing up everywhere on the
If you are a business operator in Africa, COVID-19 has probably taught you that staying offline is not enough to entice more customers to purchase
Brief Description Africa has a mix of informal, hybrid and modern retailing formats which propel diverse career and business trajectories. The continent has a vast
Nobody likes to be late to the party. Like Junichi, every wise salesperson wishes to catch the underserved customer before her competitor does so. Junichi
Retail investors, entrepreneurs and channel partners of retailers in Africa often wonder how to spot and manage the right talent for their retail businesses. They
It’s a hard time for the African consumer and an even harder time for retailers and small business owners. The last 18 months have seen
Brand disloyalty is becoming the norm across consumer segments, product categories and geographies within Africa. In Nigeria alone, 7 in every 10 consumers switched brands in 2024 owing to price increases. Yet, brands continue to have high growth aspirations for
Consumers in Africa are becoming more erratic than ever. For instance, Igho, a 55-year-old Nigerian father of four, spends much of his airtime playing computer games for young children. This new customer group, which MTN Nigeria has affectionately dubbed “kid-adults,”
It’s a turbulent time for African customers and even more challenging for owners and managers of retail-facing businesses. As consumer purchasing power drops, retail-facing companies in Africa continue to cut or use the same budget to promote various products and
Blessing dreamed of owning her first iPhone on her 21st birthday. Wale, her boyfriend, took up the challenge to save enough money to buy her the birthday gift. On the morning of Blessing’s birthday, Wale went to a shop in
Tech is keeping marketing professionals all over the world on their toes and Africa is not left out. Startups are springing up everywhere on the continent with Nigeria having a record number of 3,300 startups followed by South Africa (660)
If you are a business operator in Africa, COVID-19 has probably taught you that staying offline is not enough to entice more customers to purchase your products and services within and outside the continent. Africa’s active e-commerce purchasers have grown
Brief Description Africa has a mix of informal, hybrid and modern retailing formats which propel diverse career and business trajectories. The continent has a vast and differentiated retail industry with innumerable opportunities, risks, and potential. However, retail professionals and businesses
Nobody likes to be late to the party. Like Junichi, every wise salesperson wishes to catch the underserved customer before her competitor does so. Junichi is a Tokyo based investor and marketing director for a solar power firm planning to
Retail investors, entrepreneurs and channel partners of retailers in Africa often wonder how to spot and manage the right talent for their retail businesses. They establish “competencies” and search for people who possess them. Sadly, they often find a shortage
It’s a hard time for the African consumer and an even harder time for retailers and small business owners. The last 18 months have seen purchasing power drop across the continent. Inflation figures in Sub-Saharan Africa are approaching upwards of
Gaining clients’ trust in Africa can be laborious, as most transactions
Ready to skyrocket your business in Africa’s diverse markets? Discover the
Hello there, entrepreneurs and prospective investors for Africa! Let’s talk about
Experiential marketing is on fire all over the world. This type
To contribute articles to Afritail, send us a request alongside the title of the blog post to articles@afritail.com
Have quick questions? Ask in the form below.
To catch up on new publication and posts
Copyright Afritail © 2021 | Built By MIDA | All right reserved
