Giving insights on retailing, consumer behaviour and sales in Africa
Saleh, a 25-year-old graduate from Nairobi, desperately needed a new smartphone. He explored every option to get the best value. He came across a well-known
Brand disloyalty is becoming the norm across consumer segments, product categories and geographies within Africa. In Nigeria alone, 7 in every 10 consumers switched brands
Gaining clients’ trust in Africa can be laborious, as most transactions occur offline through unofficial retail channels. Then generative AI appears, upending businesses and consumers
Ready to skyrocket your business in Africa’s diverse markets? Discover the keys to winning over customers and dominating unstructured markets with Africa’s Goldmine a game-changing
Hello there, entrepreneurs and prospective investors for Africa! Let’s talk about brand disloyalty, which is fast becoming the standard. Yes, it is increasing globally, and
Consumers in Africa are becoming more erratic than ever. For instance, Igho, a 55-year-old Nigerian father of four, spends much of his airtime playing computer
To contribute articles to Afritail, send us a request alongside the title of the blog post to articles@afritail.com
Have quick questions? Ask in the form below.
Afritail is an African-centered blog that exposes retailing insights, simple and complex marketing sales strategies, ideas on possible growth, and general consumer behavior.
To catch up on new publication and posts
Copyright Afritail © 2023 | Built By MIDA | All right reserved
