Henry Ford once said that stopping advertising to save money is like stopping your watch to save time. There is no better time to ask whether he would say the same if he lived in today’s world. Brand managers, marketers,
Consumers in Africa are becoming more erratic than ever. For instance,
Get To Know Uchenna Uzo
Uchenna Uzo
Prof. Uchenna Uzo joined LBS in February 2002. He received his B.Sc and M.Sc in Sociology from the University of Lagos, and his Masters of Research in Management as well as Ph.D. in Management from the IESE Business School, Barcelona.