Giving insights on retailing, consumer behaviour and sales in Africa
Blessing dreamed of owning her first iPhone on her 21st birthday. Wale, her boyfriend, took up the challenge to save enough money to buy her
Tech is keeping marketing professionals all over the world on their toes and Africa is not left out. Startups are springing up everywhere on the
If you are a business operator in Africa, COVID-19 has probably taught you that staying offline is not enough to entice more customers to purchase
Experiential marketing is on fire all over the world. This type of marketing allows customers to directly use or interact with brands through experiences such
Brief Description Africa has a mix of informal, hybrid and modern retailing formats which propel diverse career and business trajectories. The continent has a vast
Nobody likes to be late to the party. Like Junichi, every wise salesperson wishes to catch the underserved customer before her competitor does so. Junichi
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