Saleh, a 25-year-old graduate from Nairobi, desperately needed a new smartphone. He explored every option to get the best value. He came across a well-known
Brand disloyalty is becoming the norm across consumer segments, product categories and geographies within Africa. In Nigeria alone, 7 in every 10 consumers switched brands
Blessing dreamed of owning her first iPhone on her 21st birthday. Wale, her boyfriend, took up the challenge to save enough money to buy her
Tech is keeping marketing professionals all over the world on their toes and Africa is not left out. Startups are springing up everywhere on the
If you are a business operator in Africa, COVID-19 has probably taught you that staying offline is not enough to entice more customers to purchase
Experiential marketing is on fire all over the world. This type of marketing allows customers to directly use or interact with brands through experiences such
Nobody likes to be late to the party. Like Junichi, every wise salesperson wishes to catch the underserved customer before her competitor does so. Junichi
Sports shapes Africa’s social fabric and businesses on the continent are aware of that. The sports market continues to be the pretty bride for businesses
Africa is the home of unstructured markets in the world. From Accra to Zanzibar, Gauteng to Lagos, you cannot travel up to three miles without
It’s becoming increasingly frustrating for managers, business owners and salespeople to manage premium brands in Africa. Staying premium is not cheap. Significant investments go into
Saleh, a 25-year-old graduate from Nairobi, desperately needed a new smartphone. He explored every option to get the best value. He came across a well-known African e-commerce brand offering a “Buy Now Pay Later (BNPL) plan, requiring a 20% upfront
Brand disloyalty is becoming the norm across consumer segments, product categories and geographies within Africa. In Nigeria alone, 7 in every 10 consumers switched brands in 2024 owing to price increases. Yet, brands continue to have high growth aspirations for
Blessing dreamed of owning her first iPhone on her 21st birthday. Wale, her boyfriend, took up the challenge to save enough money to buy her the birthday gift. On the morning of Blessing’s birthday, Wale went to a shop in
Tech is keeping marketing professionals all over the world on their toes and Africa is not left out. Startups are springing up everywhere on the continent with Nigeria having a record number of 3,300 startups followed by South Africa (660)
If you are a business operator in Africa, COVID-19 has probably taught you that staying offline is not enough to entice more customers to purchase your products and services within and outside the continent. Africa’s active e-commerce purchasers have grown
Experiential marketing is on fire all over the world. This type of marketing allows customers to directly use or interact with brands through experiences such as online and offline events, sampling, contests, roadshows and sponsorships. The fire is seemingly spreading
Nobody likes to be late to the party. Like Junichi, every wise salesperson wishes to catch the underserved customer before her competitor does so. Junichi is a Tokyo based investor and marketing director for a solar power firm planning to
Sports shapes Africa’s social fabric and businesses on the continent are aware of that. The sports market continues to be the pretty bride for businesses searching for a suitable spouse. It is therefore not surprising that several businesses in Africa
Africa is the home of unstructured markets in the world. From Accra to Zanzibar, Gauteng to Lagos, you cannot travel up to three miles without finding an informal sector business activity. Anyone serious about business on the continent knows the
It’s becoming increasingly frustrating for managers, business owners and salespeople to manage premium brands in Africa. Staying premium is not cheap. Significant investments go into delivering superior quality, exclusivity, and brand equity. Yet, African consumers continue to demand for premium
Gaining clients’ trust in Africa can be laborious, as most transactions
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Consumers in Africa are becoming more erratic than ever. For instance,
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