It’s a hard time for the African consumer and an even harder time for retailers and small business owners. The last 18 months have seen
Benson manages an e-commerce platform selling pet accessories and men’s beauty products in South Africa focused on guiding shoppers to have a seamless purchase experience.
It’s a hard time for the African consumer and an even harder time for retailers and small business owners. The last 18 months have seen purchasing power drop across the continent. Inflation figures in Sub-Saharan Africa are approaching upwards of
Benson manages an e-commerce platform selling pet accessories and men’s beauty products in South Africa focused on guiding shoppers to have a seamless purchase experience. Benson hardly gets some sleep at night. Although he focuses on selling African brands, he
Saleh, a 25-year-old graduate from Nairobi, desperately needed a new smartphone.
Brand disloyalty is becoming the norm across consumer segments, product categories
Gaining clients’ trust in Africa can be laborious, as most transactions
Ready to skyrocket your business in Africa’s diverse markets? Discover the
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