No company likes consumers to mess around with their products and services, especially after the hard work of creating the offerings. Sales, Marketing, and business
No company likes consumers to mess around with their products and services, especially after the hard work of creating the offerings. Sales, Marketing, and business development executives in Africa expect to have traditional consumers who simply use and consume products
Saleh, a 25-year-old graduate from Nairobi, desperately needed a new smartphone.
Brand disloyalty is becoming the norm across consumer segments, product categories
Gaining clients’ trust in Africa can be laborious, as most transactions
Ready to skyrocket your business in Africa’s diverse markets? Discover the
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