Every business, marketer or retailer wants to keep existing customers for as long as possible. Organizations invest significantly to increase the lifetime value of every
Every marketer aspires to control the consumer’s future. Yet, one thing we have learned from the COVID-19 pandemic is that the change we thought we
Henry Ford once said that stopping advertising to save money is like stopping your watch to save time. There is no better time to ask
No company likes consumers to mess around with their products and services, especially after the hard work of creating the offerings. Sales, Marketing, and business
Every business, marketer or retailer wants to keep existing customers for as long as possible. Organizations invest significantly to increase the lifetime value of every customer relationship, but few achieve their objective. Consider the case of a pension funds administrator
Every marketer aspires to control the consumer’s future. Yet, one thing we have learned from the COVID-19 pandemic is that the change we thought we had years to prepare for can happeninstantaneously. One sharp effect of the pandemic has been
Henry Ford once said that stopping advertising to save money is like stopping your watch to save time. There is no better time to ask whether he would say the same if he lived in today’s world. Brand managers, marketers,
No company likes consumers to mess around with their products and services, especially after the hard work of creating the offerings. Sales, Marketing, and business development executives in Africa expect to have traditional consumers who simply use and consume products
Kemi, a 29-year-old project manager in Lagos, was halfway through her
If 2025 taught African retailers anything, it’s that stability does not
Tunde, a 34-year-old trader in Lagos, embodies a paradox. Despite being
Saleh, a 25-year-old graduate from Nairobi, desperately needed a new smartphone.
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