Marie Noelle Nguesan.Uchenna Uzo.Assante Tidiane

Marie Noelle Nguesan: Executive Education Director, MDE Business School, Cote d’Ivoire. Uchenna Uzo: Faculty Director, Lagos Business School. Assante Tidiane: Business Development Manager Ivory Coast Cluster at BIC.

A Tale of Two Regions: What Colors Say about Francophone and Anglophone African Buyers

A Tale of Two Regions: What Colors Say about Francophone and Anglophone African Buyers

The first time Marie Noelle went to Accra on a shopping trip, she was surprised to find several colors of buildings in the commercial district. The colors included yellow, orange, and green. She cringed as she muttered, “these colors are too overwhelming for my Ivorian taste”. Buildings in Abidjan were colored blue, beige, light gray, […]

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