Glory Enyinnaya.Uchenna Uzo

The Delta Variant and Digital Marketing Campaign Success in Africa

The Delta Variant and Digital Marketing Campaign Success in Africa afritail

Digital marketers are busier than before in Africa. The COVID-19 pandemic and the new Delta variant have created unprecedented opportunities for digital marketers but also colossal failures. Consider the case of Nana who runs a unique cake store on a very busy street in Kumasi, Ghana. On the average, her store receives about 27 customers […]

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