Uchenna Uzo. Emmanuel Adediran and Jubril Salaudeen

Uchenna Uzo, Faculty Director, Senior Lecturer in Marketing and Retail Expert, Lagos Business School. Emmanuel Adediran, Business Lead at Mediareach OMD. Jubril Salaudeen, Director at Citiserve Limited.

How to Succeed in Unstructured African Markets

How to Succeed in Unstructured African Markets

Africa is the home of unstructured markets in the world. From Accra to Zanzibar, Gauteng to Lagos, you cannot travel up to three miles without finding an informal sector business activity. Anyone serious about business on the continent knows the markets are ubiquitous and account for over seventy percent of Sub-Saharan Africa‚Äôs workforce. Unstructured markets […]

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