It’s a hard time for the African consumer and an even harder time for retailers and small business owners. The last 18 months have seen purchasing power drop across the continent. Inflation figures in Sub-Saharan Africa are approaching upwards of 6% ( Reuters, 2021) while Nigeria has one of the highest rates at 17.38%. Retailers […]
Uchenna Uzo. Ekeno Eyo and Adedeji Adeleke
Uchenna Uzo is the Faculty Director, Retail and Consumer Expert, Lagos Business School. Ekeno Eyo is the Chief Operating Officer, Noah’s Ark Communications Limited. Adedeji Adeleke is the head of account planning and strategy, Noah's Ark Communications Ltd.
