Every marketer aspires to control the consumer’s future. Yet, one thing we have learned from the COVID-19 pandemic is that the change we thought we had years to prepare for can happeninstantaneously. One sharp effect of the pandemic has been a steady change in consumer behaviour and a shift in customer interaction. Consumers expect that […]
Uchenna Uzo and Elo Umeh
Elo Umeh (CEO Terragon Group) is a guest author to this post.
