Hello there, entrepreneurs and prospective investors for Africa! Let’s talk about brand disloyalty, which is fast becoming the standard. Yes, it is increasing globally, and what’s more? Africa is no different! With 45% of customers eager to swap brands at the drop of a hat, Africa took second place in brand disloyalty in 2019. Ouch! […]
Uchenna Uzo, Emmanuel Adediran and Oluwatomilola Mustapha
