Kemi, a 29-year-old project manager in Lagos, was halfway through her coffee break when an Instagram video showcasing a stylish handbag caught her attention. She tapped “Add to Cart” almost without thinking, but hesitated when the app requested her location and payment details. Headlines about digital fraud and data breaches flashed through her mind, and […]
Uchenna Uzo and Paschal Ike
African Consumer Outlook 2026: Nine Retail Shifts You Can’t Ignore
If 2025 taught African retailers anything, it’s that stability does not equal predictability. While headline inflation eased across many markets, consumers continued to face pressure, seeking value and reassessing their loyalties amid years of economic uncertainty and shifting lifestyles. As we look ahead to 2026, the retail landscape is poised to enter a new phase, […]