It’s becoming increasingly frustrating for managers, business owners and salespeople to manage premium brands in Africa. Staying premium is not cheap. Significant investments go into delivering superior quality, exclusivity, and brand equity. Yet, African consumers continue to demand for premium offerings at the lowest possible prices. If you are in this situation right now, you […]
Lampe Omoyele. Rolayo Williams Lasebikan and Uchenna Uzo
Lampe Omoyele, Managing Director, Nitro 121. Partner, Lucent Consulting Company. Uchenna Uzo, Faculty Director, Senior Lecturer in Marketing and Retail Expert, Lagos Business School. Rolayo Williams Lasebikan, Executive Assistant to Managing Director and Strategist at Nitro 121.
