Every business, marketer or retailer wants to keep existing customers for as long as possible. Organizations invest significantly to increase the lifetime value of every customer relationship, but few achieve their objective. Consider the case of a pension funds administrator (PFA) in Lagos, Nigeria that had one of the highest assets under management. Everything appeared […]
Feyi Olubodun.Uchenna Uzo
Feyi Olubodun, Founder and Managing Partner, Open Squares Africa Uchenna Uzo, Faculty and Academic Director, Africa Retail Academy, Lagos Business School
