Experiential marketing is on fire all over the world. This type of marketing allows customers to directly use or interact with brands through experiences such as online and offline events, sampling, contests, roadshows and sponsorships. The fire is seemingly spreading so fast that Global marketing trends in 2022 predict that brand owners, businesses and retailers […]
Uchenna Uzo, Nancy Njiraini, Frikkie Herbst, and Emmanuel Adediran
