Uchenna Uzo and Ephraim Nwokporo

Integrating Africa’s Offline and Online Retail Channels

Integrating Africa’s Offline and Online Retail Channels

If you are a business operator in Africa, COVID-19 has probably taught you that staying offline is not enough to entice more customers to purchase your products and services within and outside the continent. Africa’s active e-commerce purchasers have grown by 56% (334 million) in 2021 and are estimated to rise above 518 million by […]

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