Uchenna Uzo and Ephraim Nwokporo

Uncovering How AI Can Help or Hurt African Consumer Trust

Uncovering How AI Can Help or Hurt African Consumer Trust

Gaining clients’ trust in Africa can be laborious, as most transactions occur offline through unofficial retail channels. Then generative AI appears, upending businesses and consumers worldwide. The critical question that every business owner in Africa is wondering is how generative AI might increase customers’ trust in a continent where customers are primarily offline. You have […]

Integrating Africa’s Offline and Online Retail Channels

Integrating Africa’s Offline and Online Retail Channels

If you are a business operator in Africa, COVID-19 has probably taught you that staying offline is not enough to entice more customers to purchase your products and services within and outside the continent. Africa’s active e-commerce purchasers have grown by 56% (334 million) in 2021 and are estimated to rise above 518 million by […]

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