Gaining clients’ trust in Africa can be laborious, as most transactions occur offline through unofficial retail channels. Then generative AI appears, upending businesses and consumers worldwide. The critical question that every business owner in Africa is wondering is how generative AI might increase customers’ trust in a continent where customers are primarily offline. You have […]
Uchenna Uzo and Ephraim Nwokporo
Integrating Africa’s Offline and Online Retail Channels
If you are a business operator in Africa, COVID-19 has probably taught you that staying offline is not enough to entice more customers to purchase your products and services within and outside the continent. Africa’s active e-commerce purchasers have grown by 56% (334 million) in 2021 and are estimated to rise above 518 million by […]