Saleh, a 25-year-old graduate from Nairobi, desperately needed a new smartphone. He explored every option to get the best value. He came across a well-known African e-commerce brand offering a “Buy Now Pay Later (BNPL) plan, requiring a 20% upfront payment and flexible monthly instalments. The deal seemed enticing. Yet, Saleh hesitated because he did […]
Uchenna Uzo, Mahmood Abdullahi Loke and Ephraim Nwokporo
