Uchenna Uzo, Feyi Olubodun and Chris Ogbechie

To Price Right in Africa, think, “Ecosystem”

To Price Right in Africa, think, “Ecosystem”

Blessing dreamed of owning her first iPhone on her 21st birthday. Wale, her boyfriend, took up the challenge to save enough money to buy her the birthday gift. On the morning of Blessing’s birthday, Wale went to a shop in Computer Village in Lagos, Nigeria, to buy the phone. He found that the retail price […]

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