It’s a turbulent time for African customers and even more challenging for owners and managers of retail-facing businesses. As consumer purchasing power drops, retail-facing companies in Africa continue to cut or use the same budget to promote various products and services in the same campaign. Unfortunately, the results are dismal. Consider the case of Krent […]
Uchenna Uzo, Ephraim Nwokporo, Jubril Salaudeen
