Nobody enjoys selling to faceless customers. Consider the story of a micro-finance bank in Tanzania. Eighty percent of the bank’s web visitors remain anonymous even after surfing the bank’s website without leaving personal information. The case is similar for a retail store in Morocco whose customers purchase, use, or visit without registering in the company’s […]
Uchenna Uzo and Baker Magunda
Uchenna Uzo, Faculty Director, Senior Lecturer in Marketing and Retail Expert, Lagos Business School. Baker Magunda, Managing Director and Chief Executive Officer, Guinness Nigeria Plc (A Diageo Company)
